Sicer Spain, part of the Sicer Group and based in Nules, will continue as a sponsor of Villarreal CF
Villarreal CF and Sicer Spain have renewed their collaboration agreement, under which the Castellón-based ceramic company from the Sicer Group will continue as an official sponsor of the Yellow Submarine for this season.
Villarreal CF CEO Fernando Roig Negueroles formalised the renewal alongside Sicer Spain General Manager Alfonso Perea and Commercial Director Rubén Guillamón at the José Manuel Llaneza Training Ground.
More information about Sicer Spain
Sicer was founded in 1993 in the heart of Italy’s ceramic industry. Initially focused on third-firing ceramic decoration, the company gradually expanded over the years, returning to traditional ceramic floor and wall coverings without ever leaving decoration behind.
The ambition of its partners led to growth beyond Italian borders, with Spain becoming one of its first international bases around the year 2000. Since then, Sicer has continued to grow locally, covering all vitrified and decorative products for ceramic surfaces. Today, in Spain, the company operates a production plant for frits, composite and liquid glazes, and granules, and has a global presence with facilities in Indonesia, India, Turkey, the USA and Mexico.
Its strong ties to Spanish ceramic companies and the desire to maintain ever-closer relationships with them have led Sicer to continue and extend this partnership with Villarreal CF, the heart and standard-bearer of the Castellón ceramic industry.
