The Endavant Província initiative, promoted by Villarreal CF through its Foundation, is aimed at promoting tourism in the province of Castellón. The Yellows, committed to their local area, are working to boost the province of Castellón’s economic and cultural activity, one of the basic drivers of the economy, by promoting its gastronomy, products, events and most representative destinations.
Through this project, Villarreal CF has encouraged the promotion of tourism in a wide variety of towns and villages, taking advantage of the matches held at the Estadio de la Cerámica. The club has thereby become an ambassador for the province in the top flight of Spanish football, expanding its horizons even further with the presence of foreign fans.
In past seasons, the club has offered an exchange of tickets so that the citizens of each town and village could enjoy Villarreal matches live from the Estadio de la Cerámica. In addition, the authorities of each town or village have taken part in the official lunch for the clubs’ directors, where they have tasted typical products of the area cooked by a local restaurateur. On these days, the mayor is a luxury guest and presides in the front row of the VIP box together with the presidents of both clubs. To round off the event, a local music band from the town or village is also part of the party at the match, playing some pieces before and during half-time on the pitch of the Estadio de la Cerámica.
During the pandemic and despite the health restrictions, Villarreal CF did not interrupt the spirit and activity of this initiative to integrate with the province. The Yellows reinvented themselves and opted for the audiovisual format with the production of the documentary series ‘Una Província Única’ (A Unique Province). In each episode, the club, through the eyes of Marcos Senna, publicised the charms and tourist, cultural and gastronomic attractions of the towns and villages in the province of Castellón.
Likewise, after winning the UEFA Europa League title, the yellow club organised a tour of the province and took the cup to 43 different towns and villages in Castellón. A total of 20,000 people went to the tour points to have their photograph taken.
In the centenary year, the club wanted to celebrate 100 years of the club with the whole province. Because of this, it held the 3v3 Endavant Cup, bringing the fun of a football tournament for children to twelve towns and villages in our province.
