Villarreal CF, through the Endavant Cultura programme, promotes aspects of the cultural life of the province of Castellón. The club carries out actions that promote the arts, literature and music of our region.

At the moment, Villarreal are collaborating with the SanSan Festival, which is held annually at the Benicàssim festival site. Thanks to the agreement between the two entities, Yellows’ season-ticket holders can enjoy significant discounts on tickets to the most important indie festival in Spain.

Alongside this important festival, Villarreal CF has promoted Groc Talent, a revolutionary music competition that has already been running for several editions and promotes the talent of artists and bands from the province of Castellón, giving them the opportunity to perform in front of hundreds of fans before Villarreal CF matches at the Estadio de la Cerámica. To top it all off, the winner of Groc Talent is part of the exclusive line-up of artists at the SanSan Festival.

Likewise, in recent years, Villarreal CF has collaborated in the publication of different literary works linked to the Submarine’s history and culture, such as the children’s book ‘¿Dónde está Groguet?’ (Where is Groguet?) or ‘Dies de Futbol’ (‘Football Days’), by Luis Aleixandre.