Villarreal CF debuts the new corporate brand for audiovisual content, starting with lives on Twitch and YouTube
Villarreal CF have created V Play, a new corporate brand that will encompass all of the club’s audiovisual content.
With the launch of V Play, Villarreal CF is introducing new audiovisual content and formats, starting with weekly live broadcasts on Twitch and YouTube. A relaxed space with special guests, who will interact with the audience, talk shows, interviews and a review of the current affairs of the Yellow Submarine and its main teams.
Likewise, the Yellows will incorporate the new V Play section on the website, which will contain the best audiovisual content produced by the club’s communication and audiovisual team.
A visual identity adapted to new formats
In response to new communication trends and audiovisual formats, Villarreal CF has decided to renew its audiovisual corporate identity, replacing the historical content brand Villarreal TV, which has accompanied the club since its beginnings in the digital world.
Now, the V on our crest takes centre stage. Reclined, it becomes a ‘play’ logo and forms the new name V Play.
Pau Navarro, special guest live on Twitch
Villarreal will launch live Twitch shows on V Play on Tuesday 18th March, at 1pm CET, with Pau Navarro as a special guest. The young footballer will be the first star to visit the new studios in the training ground. Don’t miss it!
