Fans can get the audio guide by scanning the badge on their Joma shirt
Villarreal fans can use the badge on their Joma shirt to discover the Principality of Monaco’s charm with a complete audio guide. To do this, Joma uses Shazam, an application that as well as identifying music has also developed visual recognition technology allowing it to identify images.
And now for the first time it has been applied to clothing, using the badge on the Villarreal CF shirt. In this way, to listen to the audio guide, fans only have to open Shazam, activate their camera, scan the badge and let the ‘#LaCamisetaQueTeEnseñaEuropa’ (‘the shirt that shows you Europe’) guide them.
Monaco is the first stop. All Villarreal fans, both those that are travelling to cheer on the team at the Louis II stadium and those that are not, can get to know this beautiful city a bit better.
To communicate this campaign, Joma performed an original spot with Armando and Carmelo, who were the first two fans to let the shirt guide them. If you want to see how it works, click ‘video’ in the tab above or at the following link: ‘La camiseta que te enseña Europa’
