Villarreal CF reaches an agreement with the betting company for this season and the next
Villarreal CF has reached a sponsorship agreement with Crocobet. The betting company becomes the club’s new regional partner in Georgia and Poland for the current and upcoming season. The partnership between the Yellow Submarine and the betting company applies exclusively to these two countries, including brand visibility across different digital formats and on matchdays.
Likewise, Yellow Submarine star Georges Mikautadze has also reached an agreement with the betting company to become one of the brand’s official ambassadors.
Perspectives on the sponsorship agreement
After both parties formalised the agreement this week at the Estadio de la Cerámica, Villarreal CF’s Commercial Director, Juan Antón, expressed his satisfaction with the new alliance: “For Villarreal CF, signing this agreement with Crocobet is a joy and a very important strategic step to connect with our fans in Poland and Georgia. We are delighted with the support the brand is giving us. Furthermore, their decision to also back Georges Mikautadze shows that we share the same vision and that they truly believe in our project and our talent. With this agreement, we continue expanding the passion for yellow and we are sure we will achieve great things together.”
For his part, Crocobet’s Chief Marketing Officer, Nicko Adeishvili, proudly announced the agreement: “This is an important milestone for us. It is not the first time we step onto the international football stage as a regional sponsor, and with this new alliance we continue to strengthen our presence by supporting another influential European club. As a Georgian brand, we remain committed to standing firmly alongside the teams where Georgian players compete, grow and succeed. We are proud to take significant steps towards deeper involvement in both European and Georgian football. We wanted to demonstrate once again that Crocobet is a brand with ambition, vision and unwavering commitment — a brand that not only follows progress, but actively drives it. This collaboration reflects our clear vision for the future and our determination to expand beyond our borders without losing our roots. And this is just the beginning.”
