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Villarreal CF presents its 2017/18 Season Ticket Campaign which will kick off on Monday 12th June

Have you got a #YellowHeart? Then show it! Villarreal CF presented its new Season Ticket Campaign, Yellow Heart (Cor Groguet), for the 2017/18 season tonight, in which the club will continue to reward season-ticket holders’ attendance to the Estadio de la Cerámica. The presentation event was celebrated in the new square outside the Estadio de la Cerámica and was led by Villarreal CF President, Fernando Roig, who explained all the points of the campaign, in great detail, which is set to kick off this Monday 12th June.

In the 2014/15 season Villarreal CF decided to encourage season-ticket holders’ loyalty and start to reward attendance to the stadium, as part of the ‘Very Yellow people’ (VYP) initiative. From then on, we have notably increased the attendance to the stadium in the last three seasons and, for this reason, the club is going to continue doing this. These are the points that stand out in the 2017/18 Season Ticket Campaign, ‘Yellow Heart’:

  • In three seasons, we have gone from having 43% to 80% VYP season-ticket holders.
  • In three seasons, we have improved attendance to the stadium by an average of 2,300 fans per game.
  • We will increase prices on Season Tickets, but VYP will continue paying the same price for their tickets.
  • Those fans that missed up to 3 matches last season, will be VYP GOLD; and those that did not come to a maximum of 6 matches, will be SILVER. From last season’s 19,072 season-ticket holders, 15,257 were VYP and will continue paying the same price for their tickets.
  • VYP will continue to enjoy the best football at the best price, as they can enjoy all three competitions for just 90 Euros a season.
  • The club guarantees to keep the price of VYP Season Tickets the same for the next two seasons (2017/18 and 2018/19), only when the highest attendance standard is met.
  • Due to this, the difference between the price of the General Season Ticket and the VYP Season Ticket will increase progressively in the next few years.
  • The Season Ticket includes all LaLiga matches, the UEFA Europa League Group stage, up until the Round of 16 of the Copa del Rey and all Villarreal B and C team matches in the Second Division B and Third Division, respectively, at the Villarreal CF Training Ground (Ciudad Deportiva).
  • Those season-ticket holders that miss less than 4 matches during the season are also entitled to those matches not included in the Season Ticket.
  • As a result of the building work on the Estadio de la Cerámica, one of the novelties will be the ‘SúperTribuna’.
  • The club has grown in the province: last season there were 849 new season-ticket outside the town of Vila-real.
  • The ‘Yellow Club’ is born, an advantages and benefits programme for season-ticket holders with different collaborating companies.
  • Personalized seat plaque. Those season-ticket holders with perfect attendance will have a personalized seat plaque fitted on their seat at the Estadio de la Cerámica.
  • Includes a Season Ticket to go and watch TAU Castelló. As a Villarreal season-ticket holder, you can also ask for a pass to go and watch the best basketball in the province.
  • Villarreal will give 30 Euros to unemployed and pensioners and will extend the subsidy to all season-ticket holders in those categories.
  • The club will offer the option to pay for the Season Ticket over 9 months without interest, through CaixaBank.
  • The season-ticket holder price for parking, for the whole season, will be 75 Euros.

Campaign start date

FIRST PERIOD: From 12th June to 7th July: Renewal and registration for new Season Tickets.

SECOND PERIOD: From 10th July onwards: Change of location and registration for new Season Tickets.

Points of sale and renewal

  • Villarreal CF Official Shop located at the Estadio de la Cerámica (from 12th June to 7th July). Timetable: Monday to Friday from 10am to 8pm. Saturday from 10am to 1pm.
  • Villarreal CF Official Shop in the La Vila square (from 12th June). Timetable: Monday to Saturday from 10am to 1:45pm and 5pm to 8pm.
  • Official Villarreal CF website: (only the renewal of Season Tickets from 12th July to 3pm CET on 7th July).
  • Official Villarreal CF APP: Only the renewal of Season Tickets from 12th June until 3pm CET on 7th July.
  • TAU Castelló Offices at the Pavelló Ciutat de Castelló: From 12th June. Monday to Friday from 5pm to 8:30pm.

Very Yellow People Season Ticket (Gold and Silver)

Like last year, we will reward attendance to the Estadio de la Cerámica and, if you are Very Yellow People, you will continue to get the same discount on your Season Ticket. Of the official matches that were included in the 2016/17 season, those that missed up to three games will be VYP Gold and those that did not come ta maximum of six matches will be VYP Silver. Of all these season-ticket holders, both VYP Gold and VYP Silver will pay the same price as the 2016/17 season. 

  • Prizes for blocks: We will establish incentives for attendance in blocks of 4 matches. Season-ticket holders that attend every match in that block will be entered into a prize draw for trips with the first team, VIP tickets, signed shirts, etc.
  • Discounts in the official shop: VYP Gold season-ticket holders will have a 10% discount at the official Villarreal CF shop upon presenting their Gold Season Ticket and their ID card (not combinable with other offers).
  • Personalized seat: Season-ticket holders that attended all 2016/17 fixtures will have a name plaque fitted onto their seat at the Estadio de la Cerámica.

Matches included in the Season Ticket

The Season Ticket will include all LaLiga, UEFA Europa League Group stage matches, all matches until Round of 16 of the Copa del Rey and all Villarreal B matches played at the Mini Estadi in the Second Division B and Villarreal C team matches in the Third Division.

Furthermore, it should be highlighted that if Villarreal continue to advance in Europe or the Copa del Rey and you have missed less than four games you will also be able to enter the stadium free of charge with your Season Ticket. Season-ticket holders in the Tribuna Central Lower stand and Súper Tribuna are also included in the Season Ticket for all official competition matches.

A ‘Súper Tirbuna’ at the Estadio de la Cerámica

In a constant pursuit for evolution and adaptation to modern times, the club is going to have a SÚPER TRIBUNA section of the stand for the 2017/18 season. A new area equipped with all the commodities needed to experience Villarreal CF games to the max from a spectacular perspective. In addition to comfortable seats and outdoor televisions, the SÚPER TRIBUNA will also offer an indoor catering area and a wide glass window which will give a new, impressive view of the pitch.

Villarreal CF 2016/17 season-ticket holders that want to change the location of their seat to this new zone will have to pay a maximum of 1,250€ (see the table of price for Gold and Silver). For new 2017/18 season-ticket holders, the price is 1,600€. In the 2018/19 season, the VYP Gold and Silver discounts will not be applied for this zone, instead the price will be standardized for all Súper Tribuna season-ticket holders. The club will give those season-ticket holders that have been affected by the building work the best alternatives to compensate for this inconvenience.

The ‘Yellow Club’ is born

This season we are going to give you even more advantages for being Yellows fans with the creation of the ‘Yellow Club’; a club of associated collaborating companies that will continue to grow throughout the season. Villarreal season-ticket holders will be able to enjoy innumerable advantages and benefits: free TAU Castelló (basketball) season tickets, discounts on BP petrol, a special offer at PortAventura, discounts on FIB festival tickets and SanSan Festival…

An Audi for the entire season

On behalf of Audi Marzá, Villarreal CF will be conducting a prize draw for a fantastic Audi that is to be used during the 2017/18 season. Only fans that pick up their Season Tickets during the first period of the Season Ticket campaign (from 12th June to 7th July) will be entered into the draw, both those that renew their Season Tickets and those that have purchased new Season Tickets.

As if that weren’t enough, the winner of the draw will also receive a reserved parking space close to the Estadio de la Cerámica and will have two free tickets for all league matches that the Submarine play at home. A unique experience in which you can enjoy borrowing an Audi and getting closer to Villarreal CF than ever before – all season long!

The campaign continues for the unemployed

This will be the ninth season that Villarreal CF renews Season Tickets free of charge for those season-ticket holders that are unemployed. For the first year of unemployment the Season Ticket will be renewed completely free of charge, the second year 33% will be charged and for the third year 66%.

Enjoy discounts on tickets to the FIB and SanSan Festivals in Benicàssim

2017/18 Villarreal CF season-ticket holders will get special prices for 4 Day Tickets to the Festival Internacional de Benicàssim (FIB) and the SanSan Festival this coming season.

Season-ticket holders can benefit, for the second consecutive year, from great discounts on the 4 Day Ticket (without camping) for the FIB for only 120 Euros + management costs. The promotion is limited or until tickets last and will be available from 19th to 26th June.

Subsidy for the retired and pensioners

Villarreal CF has decided to assume full responsibility of the subsidy amount that used the be offered to retired citizens and pensioners by the City Council, making the price 30 Euros per Season Ticket. This initiative applies to both renewals and newly registered Season Tickets.

Prices for 2017/18 Season Tickets are the following:


The areas of the Estadio de la Cerámica where you can get your 2017/18 Season Ticket are the following:



Download the leaflet with all the information about the Season Ticket campaign by clicking on the file attached to this article.

Díptico Abonos 2017-2018