Villarreal CF has presented its Museum&Tour experience
Villarreal CF officially presented this Tuesday Inmersión Villarreal, the Museo&Tour interactive experience located in the South End of the Estadio de la Cerámica. The event took place in the press room of the yellow stadium and was attended by the president of Villarreal CF, Fernando Roig; the mayor of Vila-real, José Benlloch; and the general manager of Mediapro Xperiences, David Xirau.
Also present at the presentation were men’s first-team footballers Raúl Albiol, Manu Trigueros and Álex Baena; Villarreal Women players Aina Campo and Lucía Gómez; club legends Marcos Senna and Bruno Soriano; the club’s board of directors, the vice-president of the Castellón Provincial Council, Héctor Folgado; the deputy of Sports, Iván Sánchez; the delegate of the Castellón Council of the Generalitat Valenciana, Susana Fabregat; Carlos del Campo, assistant director to the presidency of LALIGA; Salvador Gomar, president of the Federation of the Valencian Community of Football, as well as various representatives of the Vila-real Town Council and the municipal corporation.
Before the press conference, the dignitaries visited the Inmersión Villarreal museum and enjoyed this innovative immersive experience in which the club has invested years of work and dedication with Mediapro Exhibitions, the division of Grup Mediapro specialising in the creation and management of museographic projects, and with experience in the conceptualisation, design and production of exhibition spaces for other major sports clubs.
Fernando Roig: “It shows perfectly the history of Villarreal CF, the city and its people”
The president of Villarreal CF has assessed the inauguration of Inmersión Villarreal, the Yellows’ museum: “I am very excited with the final result of this museum. We wanted to show the history of Villarreal, the town and its people. We have made history by achieving great sporting success. I think people are going to enjoy it a lot. Mediapro has done a fantastic job. The museum is the icing on the cake of the remodelled Estadio de la Cerámica and it has been very well integrated. We want it to be a very popular museum in the province and in the city and we want people to enjoy it.”
José Benlloch, Vila-real mayor: “It’s a museum worthy of a big city”
The mayor of Vila-real has expressed his satisfaction with the incorporation of this Museum&Tour to the town: “The history of the club cannot be understood without knowing the origins and evolution of the town and the province. The evolution of Villarreal in recent years has been admirable. We have been working hand in hand with the club for a long time and we are very happy because this museum belongs to a great city. Villarreal is the driving force of the city in this 21st century, just as agriculture and ceramics were in previous centuries. I want to thank the Roig family and the club for this gift to the city, which is an important tourist attraction.”
David Xirau: “It is a completely unique project with the essence of Villarreal”
The general manager of Mediapro Xperiences has offered his assessment of the now inaugurated Inmersión Villarreal project: “I want to thank the club and all the people who have collaborated in this project. We choose projects that are excited about becoming a reality and this one was. It represents the closeness and authenticity of Villarreal CF. It is a singular and unique museum, with the whole Submarine theme.”
Fans can discover more about Inmersión Villarreal and buy their tickets for the innovative experience now.
